Posted on June 3, 2014

Start A Successful Reseller Web Hosting Business

The Internet has moved well past the infancy stages and every business is now realizing that an online presence is as important as their bricks and mortar locations. With each year, millions of individuals and businesses realize they need to get online and build a website. Now, if you have a bit of technical know-how and want to capitalize on this opportunity, Reseller Web Hosting can be a great way to do this.

If this is the first time you are jumping in to Reseller Web Hosting, here is a few things to be successful in the web hosting world:

Find a Reputable Reseller Hosting Provider

If you don’t have a ton of capital to invest in your venture up front, like the hardware and infrastructure, you can look at a low cost alternative and purchase a plan from a web hosting company that offers Reseller Hosting plans. That way you do not need to pay for anything up front, and most web hosting companies like FullHost.com offer you the option to pay on a monthly basis with prices starting at around $20 per month with the option to upgrade when you need it.

You also have the luxury of the years of experience that a web hosting company had in picking the best servers and networks, and one that your customer will notice. With FullHost’s hosting infrastructure that is all located in Canada, you will be able to confidently say to your customers that you meet the strict privacy laws by being on Canadian soil.

Create Hosting Packages

Just like you, everyone has different needs, so making sure that you have plans to cater to everyone is important. The general rule of thumb is having at least three plans to choose from, each offering different amounts of disk space, bandwidth, email accounts, databases, etc.

A basic entry plan is the for those with small needs, your average run of the mill plan for most business owners, and the Cadillac option with all the bells and whistles.

Build Your Own Online Presence

Now, this goes without saying but you can’t really be a web hosting company of your own if you don’t have a place for people to find you in the world wide web. Word of mouth can really only get you so far. Mentioning the basics like what you offer, the difference between your plans, and additional software that comes with it are all key things to focus in on (like a script installer like Softaculous). As a suggestion, many web hosting reseller run on the Linux operating system and cPanel for the hosting control panel. Some potential customers will be looking for this type of information so it is a good idea to place it on the website.

Get Customers

So now that you’ve opened your doors (or figuratively opened your virtual doors) it is time to start figuring out your business development strategy. You aren’t just going to have people clambering over each other to get web hosting from you, so a well thought out strategy to where you are going to focus on is important and should be part of your plan even before you start down this road.

Often, Reseller Web Hosting is used by many as an add on to other services they provide for a wrap around type of service, offering website design as an example and extending your offering to web hosting too. That way you keep everything with them and become their go to person. If this is the case and you already have a build in client base, you have a great audience to start talking to.

If not, here is a couple suggestions to consider:

  • Focus on “local”. If you focus on your local market, you may be able to use your own goodwill and standing in the community where people already trust you. By using your connections, you can build a better trust then a company that may be seen as far away and not connected to the community you serve. Certain customers would prefer that connection.
  • Focus on an industry, like realtors, lawyers, doctors, etc. If you have a niche that you are going after, you will be able to corner a certain market and be seen in those circles as the go to resource for their industry.

If you are planning on going far and wide to start, remember that you will need to have a lot of patience as you will need to build your brand. Using social media, participating in forums that are geared towards the web hosting industry, and of course the pay per click advertising are all tried tested and true ways to get your name out there. But patience is a virtue and be prepared for a long road ahead while you build word of mouth advertising, the best and cheapest advertising out there.

Provide Stellar Support

There’s a saying I’m sure you’ve heard “You are only as good as your last performance.” which can apply to most things including web hosting.

If you want people to stay with you, you need to make sure you are giving the best, and most stellar support you can. When you go above and beyond, not everyone will always say thank you, but they will remember you, and they will tell others. A happy customer is the best advocate you can ever have, as they provide true authentic stories to others.

On the other hand, if support is horrible and you aren’t there for them, they will remember that too. And not only will they take their business elsewhere, and they will tell others as well and not what you want them to be saying. It is a double edged sword as now you need to replace the income you lost from them leaving, but not you are now dealing with what could be a nightmare if it goes to social media like Twitter. This isn’t the way you want to be remembered.

The amount of time that goes in to keeping one customer happy is a lot cheaper than trying to find a new one.

These are just a few things to consider when you are wanting to get started with web hosting. As you can see, Reseller Hosting has many obvious advantages and can provide a great entry point for someone just starting out.

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