Posted on March 3, 2014

Things sure look different around here!

If you are new to us and just happened to be looking around for the first time, you might be wondering what the headline is about. Well, after a few years with our old design, we decided it was time to give a complete overhaul to our site.

The design process started in the summer, and was not just about “hey, let’s make a new website” but was also about creating a new brand, or refreshing our old one. So we began with a brainstorming exercise on what we wanted to convey to our current or future clients; that we are professional web hosts that truly care about the people we serve.

While we loved our little adorable mascot, we decided that the beaver needed to return back to his natural habitat out there in the Canadian wilderness. When we picked a beaver originally as a mascot, it wasn’t without a bit of thought. They are industrious little creatures (building a great system architecture as the backbone of our company), and of course as a Canadian web hosting company, the beaver is well represented in the Canadian landscape. But after some heavy hearts, it became apparent that a cartoon animal was just not part of the overall vision of the new site.

A few months back, we gave a bit of a teaser that changes were afoot and launched our new logo on our old site. It looked a bit out of place as we removed our old blue and gold logo with our new one, but felt it was a hint that changes were coming.

Fast forward to today and here we are. Like any company, you must continue to find ways to improve, and innovate. So you will be seeing some whole new product lines and other cool things coming in the near future that have been in the works for some time. You also are reading this on our blog, which is also something we hadn’t been doing, and will be using this to announce our new products as well as feature some other stories related to web hosting.

We are still the same people behind everything answering your tickets and providing the best web hosting in Canada we can, but we’ve come out the other end learning a bit more about ourselves, and each other, and have gotten a better sense of our raison d’être, and how much we truly love what we do.

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