Bloomberg, BBC, Facebook, Disney, and Sony use WooCommerce.
Automattic, the company behind WordPress, purchased WooCommerce in 2015. When announcing the acquisition, Automattic founder and CEO Matt Mullenweg said he was once asked when Automattic was going to make it as easy to create an online store as WordPress made it to create a blog. And so Auttomatic bought WooCommerce.
“We want to make it easy for anyone to sell online independently, without being locked into closed, centralized services — to enable freedom of livelihood along with freedom of expression.”
Plug-and-Play Digital Marketing
A plugin and not a site builder, WooCommerce functions as one to create and manage your online store, and market your products.
Extensions allow you to use digital networking to brand your products and discover just how successful your marketing strategy is. For instance, the Facebook for WooCommerce extension allows you sell your products directly from your Facebook page. And the WooCommerce Google Analytics extension gives you basic marketing metrics about which products are selling faster, where you are losing customers, and which digital channels have driven the most traffic to your site.
Innovating the Way You Do Business
WooCommerce extensions also help you supplement your existing product line and generateadditional revenue. For example, WooCommerce Bookings allows you to sell appointments as blocks of time and WooCommerce Memberships allows you to sell access to restricted areas of your sites.
WooCommerce is very mobile-friendly so it is useful for creating online stores that customers may want to explore on their mobile devices when they are out and about, for example to compare prices your prices with something they have seen at a brick and mortar store.
Secure Canadian WooCommerce Hosting
Because WooCommerce is a WordPress plugin, you will need a reliable and experienced WordPress host. If you are planning to use WooCommerce, you are in luck because the majority of our customers use WordPress. Managed WordPress hosting includes a staging site you can use to test your new store before deploying, automatic updates, and a user-friendly dashboard.
Before you launch, we offer a complimentary review of your store, which includes a manual check of your site, and we perform any optimizations necessary to improve performance and enhance security.